Imagine a website where you could go and look the rating of any elementary, middle, or high school, as well as colleges and universities. The schools will be rated by both current and former students. The ratings will cover different aspects such as academics, sports, arts, safety, etc.
I know that publications like US News, Wall Street Journal, and the Economist already provide ranking of colleges. They key difference between their ranked list and my proposed website is that my website will also show rating for any educational institution whereas the publications only show the top 100 colleges. There are a lot of really good schools and colleges that don't make it to their list for various reasons. Plus they don't rate elementary, middle or high schools.
It will much easier for parents and prospective students to pick a good school or college using my proposed website.
Target customers are parents and prospective students. The main benefit is that they can get all the quantitive information about a school or school at one place. They can easily find a 5/5 rated school within their geographic preference.
The key differentiator for my proposed site is that it will have ratings for all schools. If you live in a certain neighborhood, you can quickly find the rating for the schools in your county. In addition, since the schools are rated by current and former students, the overall ratings will have good accuracy.